Research backed personal wellness
Understand your body. Transform your life.
Personalized programs, simple daily tracking, and a library of evidence based guidance. Everything you need to know your body better and optimize your life.
About OptimizeU
Your body keeps score. Now you can read it.
OptimizeU was built to help you understand how the body works. It organizes all your training and habits, tracks your metrics, and shows you progress in real time.
Client Dashboard · Example
Sample dataUpper Body — Strength
6 exercises · ~50 min
Active goals
Today's habits
Body weight · 30 days
−2.4 lbsIllustrative example — not live client data
Body weight
168.2 lbs
▾ 2.4 this month
Sleep duration
7.4 hrs
▴ 0.2 vs last week
Daily steps
8,120
▴ 640 vs avg
Resting HR
63 bpm
▾ 1 this month
How it works
The path to optimal health
A four step process that's easy to follow.
Choose your plan
Select Standard or Premium based on your goals. Both include access to all resources, tools, and your personalized program.
Complete your intake
Fill out a detailed intake form covering your goals, health history, activity level, available equipment, and more.
Access your portal
Sign in to your client portal, home to your program, schedule, habits, metrics, the resource library, and the community.
Track & progress
Log your workouts, habits, and metrics, and watch your progress build over time.
Knowledge is the foundation
Topics and guides across every dimension of health, easy to understand and backed by research.
Physical wellness
Movement quality, mobility, and managing pain, soreness, and injuries.
Cardiovascular wellness
Cardio programming, aerobic fitness, conditioning, and heart health.
Nutrition
Macronutrients and micronutrients, weight management, popular diets, and ultra processed foods.
Metabolic wellness
Blood sugar, insulin sensitivity, appetite, and body weight trends.
Recovery
Sleep and circadian rhythm, hydration, sunlight, heat and cold exposure.
Mental & emotional
Focus, mood, stress management, mindfulness, and gratitude.
Supplements
What is worth taking, what to skip, and how to choose quality products.
Biomarkers
VO2 max, resting heart rate, HRV, CRP, and the numbers worth tracking.
Curated research articles
Every guide is backed by the actual studies behind it. Browse peer reviewed research organized by topic, with direct links to each original paper.
Coach portrait
Meet the coach
A real person reads your numbers
Casey Minchey · Founder & Coach
Casey is an exercise and wellness specialist, carrying a bachelors and masters in Exercise Science, certified through the National Academy of Sports Medicine in Personal Training and Corrective Exercise, and 5+ years helping people optimize their health. He has a devotion to learning about how the body works and functions over the lifespan.
Casey developed OptimizeU to be able to provide a platform for people to learn about their body and how to manage it. That way you will actually understand the “how” and “why” behind actions you take to better your health.
Every program and protocol on OptimizeU is built and adjusted by your coach. Your logs, metrics, progress, and concerns are all reviewed by someone who understands your history, past injuries, and what you're striving towards.
The approach is grounded in research and science to provide you with the best opportunity to obtain your goals. All you have to do is commit, and watch the results follow.
Real clients
In their own words
“When my family thought I was unredeemable, Casey told me I was doing well. He created a fitness plan for me and taught me about the science I had long forgotten. I have severe osteoporosis; he understood and gave me his strength to keep going. I have gained 10 pounds of muscle plus all kinds of courage to keep going at age 81. My gains are documented and measurable. I am no longer unredeemable!”
Torje S.
81 · retired RN · client for 2 years
“His coaching has helped me shed 15 pounds of belly fat. My muscle tone has improved remarkably. I am 59 years old and my current fitness is probably better than most 30 year olds. His methodology is based on science (not junk). He continues to give me a new workout routine every month and he checks in with me often enough to keep me committed.”
Thomas R.
59 · client for 2 years
Frequently asked questions
Is a gym membership or equipment required?
A gym membership or your own equipment and weights will make your program more effective, but neither is required. Your plan is built around whatever you have available.
Is this suitable with little or no exercise experience?
Yes. Programs are matched to your experience level, and your coach adjusts things as you progress.
What is the difference between Standard and Premium?
Standard includes your personalized exercise program, habit and progress tracking, the full resource library, and the research center. Premium adds the Nutrition Guidance tracker, which gives you a calorie counter with food search, macro and micronutrient charts, and hydration tracking, plus one on one coaching, direct coach access by text and email, and Zoom calls.
Can the subscription be cancelled anytime?
Yes, from your account settings. You keep access through the end of your billing period.
How is your health information used?
Only by your coach, to build and adjust your program. It is never sold or shared.
Can plans be switched later?
Yes. Upgrades or downgrades take effect at your next billing cycle.
Cancel anytime from your account settings.
Pricing
Simple, transparent pricing
No hidden fees. No long term contracts. Cancel anytime.
Standard
Everything you need to train smarter and live better with science backed tools.
Premium
Most completeEverything in Standard plus full nutrition tracking and direct coach access.